I believe the key to outstanding branded content, lies in creative freedom. As Shell’s Global Lead for Film, I have engaged my passion for leading creative teams and ensuring our in-house Content Engine can convert their creative brilliance into exceptional brand campaigns.
With my background as an award-winning documentary director, I now love the challenge of building Shell’s brand, curating our agency roster, responding to the diverse needs of internal clients, negotiating the ever-changing social media landscape and making branded content that blasts KPIs out of water.
What could be more fun?